Our Team

Justin Lizama

Managing Partner of TSG

While growing up in the Washington DC area, pursued his interest of music from a young age, playing music, going to concerts, producing events. At the age of 19 when he found it difficult to experience good live music in Boulder, CO, during his university years, he obtained a production internship at the Fox Theater. Shortly thereafter, he was promoted to stage manager then monitor engineer and eventually became an audio engineer for the Fox along with another venue, Tugali’s. Inspired by the history of Colorado, Solidman Inc was conceived. It served as an umbrella for music production, performance, and business. After graduating with BA in Economics, Justin relocated to New York City.

In New York City, Justin furthered his career working at several recording studios and venues including Looking Glass Studios (studio of composer Philip Glass, and frequented by David Bowie), The Blue Note (where Justin provided audio support for many Jazz Legends), and Highline Ballroom (Justin helped launch the club and served as Director of Production, supporting high profile artists from Paul McCartney to Amy Winehouse).

Balancing freelance work with the entrepreneurial itch Justin and partner Keith Cecere founded Solidman Studios, a small business, based in the Chelsea area of NYC. While honing their production and social skills they tended to more start-up artists and musicians, here they built their DIY credibility. During this time Solidman Studios matured into its current form TSG.

Keeping an ever changing perspective is a key to TSG’s success. Justin is known for fitting in and operating in any type of environment, a social/business chameleon of sorts. He is a problem solver with the ability to remain calm in the most testing situations. He’s survived NYC and the rest of the world with his heavy travel life. Most recognize him for his iconic handlebar mustache and his even keel demeanor. Passionate about travel, new experiences, family, and new challenges, excitement is always around the corner, even a daily occurrence in Justin’s life.

“The United States is the best at 2 things: Entertainment & War”

Keith Cecere

Managing Partner of TSG

Keith Cecere has been pursuing his interest in multi-media formats from an early age when he first got into music and performing in bands. He got his creative break as a published artist after graduating college Cecere moved to NY and started in postproduction as a copywriter, producer and editor who published music for Television commercials and Film. Cecere soon thereafter teamed up with Lizama and launched TSG. TSG was founded on a solid technical foundation with an emphasis in creative delivery.

Cecere expanded TSG’s sights into location production for Film and television and after 8 years as a DP with many notable credits. Cecere is now producing internationally distributed network television series. Cecere is known for having a complete understanding of the process as well as being able to streamline a production and assemble top notch teams to execute productions.

“The way to get started is to quit talking and begin doing. ”

–Walt Disney

Kevin Rodriguez

Managing Partner of TSG Europe

A native of Basel, Switzerland, Kevin started making skate videos in the early Age around 2006. He progressed into the freestyle industry opening doors for image and commercial videos. This entreprneurial itch catapulted him into the entertainment industry. From there Kevin teamed up with his old friend and film partner André Guadagno, to launch Particle Films in Switzerland. After graduating from Zurich University of the Arts in Direction of Photography/Cinematography, they produced numerous amount of commercials, music videos and corporate films for major global companies and artists including: Red Bull, Huf Shoes, Oris Watches, Obey, Fenjal, Hoffmann La Roche, Steve Aoki, Jan Oliver, Nervo, Joachim Garraud, New Ivory, Greis, and Louisahhh!!!. Building a large foundation over the years and a stellar reputation to match, they are still looking for the best quality and innovation for their clients in film and music.

Consulting his friends and musicians as well as being surrounded by many people of the entertainment industry, Kevin founded The Freshman Artists, a small management agency for musicians. With partners Jannik Roth and Jakob Kaya he has been managing producers, DJs, consulting clubs and producing events. A touring partnership with Justin Lizama blossomed as Kevin Rodriguez joined TSG to expand and share the same mentality in Europe and build up a new alliance and opportunities for their clients globally.

“Imagination is more important than knowledge.”
-Albert Einstein

Jannik Roth

Managing Partner of TSG Europe


Born and raised in Basel, Switzerland, Jannik started working on different projects at an early age. In 2010 Jannik and his partner reached the finals of the renowned Venture Kick Switzerland with his first business concept. After starting his studies in economics at the university of Basel Jannik was drawn more and more into the electronic dance music scene, becoming one of the most influential promoters of the city. Since 2012 Jannik is organising events at the infamous Nordstern club and hosted several live-shows at Hinterhof Bar.

Always on the look-out for the newest talents Jannik decided to take matters in his own hands and started his own management company with Kevin Rodriguez until they joined forces with TSG in 2014.